Not having ever been a parent, I've watched these competitions with a detached curiosity, often wondering just who the children are attempting to win these accolades for? Like the soccer or hockey parents who lose their collective minds when a ref dings their precious on either the pitch or the ice, it feels more and that these brainiac competitions are more about the parents' desires, rather than the child's.

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ADC builds award-winning digital news products as well as content, video, social media strategies, edit teams and advertising solutions. adcstrategy.com

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ADC

ADC

ADC builds award-winning digital news products as well as content, video, social media strategies, edit teams and advertising solutions. adcstrategy.com

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